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Privacy Policy

1. IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

This privacy policy aims to give you information on how Die-Pat Divisions Limited collects and processes your personal data and how we comply with European Union data protection requirements.

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. By consenting to this privacy policy you are giving us permission to process your personal data specifically for the purposes identified.

Controller

Die-Pat Divisions Limited is the controller and responsible for your personal data (collectively referred to as [“Die-Pat”], “we”, “us” or “our” in this privacy policy).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, please contact the data privacy manager using the details set out below.

Data Privacy Manager

Name: Louise Brander and Louise Anderson

Email address: gdpr@die-pat.co.uk

Postal address: The Die-Pat Centre, Broadmarch, Daventry, NN11 4HE

Changes to the privacy policy and your duty to inform us of changes

This version was last updated on 18.05.2018.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

 

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

We do not collect any Special Categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).

We do not collect any information about criminal convictions and offences or personal data relating to children.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

 

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you including through

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for our products or services;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
    • Technical Data from the following parties: (i) analytics providers; (ii) advertising networks; and (iii) search information providers.
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
    • Identity and Contact Data from data brokers or aggregators.
    • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

 

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time.

Purposes for which we will use your personal data

We have set out in the table on the following page, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer


a) Identity
b)Contact

Performance of a contract with you

To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us


a) Identity
b) Contact
c) Financial
d) Transaction
e) Marketing and Communications

(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:
a) Notifying you about changes to our terms or privacy policy
b) Asking you to leave a review or take a survey

Identity

Contact

Profile

MarketingandCommunications

Performanceofacontractwithyou

Necessarytocomplywithalegalobligation

Necessaryforourlegitimateinterests(tokeep ourrecordsupdatedandtostudyhowcustomers use our products/services)

Toenableyoutopartakeinaprize draw, competition or complete asurvey

Identity

Contact

Profile

Usage

MarketingandCommunications

Performanceofacontractwithyou

Necessary for our legitimate interests (to studyhowcustomersuseourproducts/services, to develop them and grow our business)

Toadministerandprotectourbusiness

Identity

Contact

Technical

Necessary for our legitimate interests (for runningourbusiness,provisionofadministration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

Necessarytocomplywithalegalobligation

Todeliverrelevantwebsitecontent and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Identity

Contact

Profile

Usage

MarketingandCommunications

Technical

Necessaryforourlegitimateinterests(tostudy how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Tousedataanalyticstoimproveour website, products/services, marketing, customer relationships and experiences

Technical

Usage

Necessary for our legitimate interests (to define typesofcustomersforourproductsandservices, to keep our website updated and relevant, to develop our business and to inform our

marketingstrategy)

To make suggestions and recommendations to you about goodsorservicesthatmaybeof interest to you

Identity

Contact

Technical

Usage

Profile

Necessaryforourlegitimateinterests(todevelop our products/services and grow our business)